Member Engagement
Support
When You Confuse, You Lose.
If you ask members what the value of their membership is, what would they say?
If they say 'yes', then high five to you!
If they're not sure, then it's a clarity problem.
Enter...Increased Member Engagement.
Clarity is your survival kit and engaging both members and non-members will always be the simplest way to make your purpose clear as glass.
Here's my two-part question:
1/Are you engaging members enough for them to see why your Chamber matters?
2/ If not, would you like to talk to someone with experience in overcoming that pain-point?
I'm that person. I know how much of your work happens behind the scenes, quiet and invisible. But here’s the one constant:
The less people see you, the more confused they are about what you do.
Confuse them and you lose them.
Photo Credit (above): Killick Coast Chamber of Commerce Small Business Week event
5 to 20 Touchpoints
Member retention depends on engagement.
End of story. Bottom line. No shortcuts.
Having been rightfully been dubbed 'The Idea Person', I'd love to help you plan diverse strategies with measurable results such as:
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Higher member retention
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Better event attendance
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Improved benefits usage
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Increased member feedback
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New member sign-ups and more
Research shows that people need anywhere between 5-20 touch points before they fully remember what you offer, and in my Chamber network experience, I agree.
They need to be prompted to continually
re-discover what you do.
This isn't about leaning heavily into AI.
I'm talking about the personal touch of
feel-good engagement that's in-person as much as possible and when digital, doing it smart.
Would you like to brainstorm engagement ideas that can un-confuse members?
All you need to do is ask!
