Member Engagement
Support
When You Confuse, You Lose.​​
If you ask members what the value of their membership is, what would they say?
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If they say 'yes', then high five to you!
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If they're not sure, then it's a clarity problem.
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Enter...Increased Member Engagement.
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Clarity is your survival kit and engaging both members and non-members will always be the simplest way to make your purpose clear as glass.
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​​​Here's my two-part question:
1/Are you engaging members enough for them to see why your Chamber matters?
2/ If not, would you like to talk to someone with experience in overcoming that pain-point?
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I'm that person. I know how much of your work happens behind the scenes, quiet and invisible. But here’s the one constant:
The less people see you, the more confused they are about what you do.
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Confuse them and you lose them.
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Photo Credit (above): Killick Coast Chamber of Commerce Small Business Week event
5 to 20 Touchpoints
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Member retention depends on engagement.​
End of story. Bottom line. No shortcuts.
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Having been rightfully been dubbed 'The Idea Person', I'd love to help you plan diverse strategies with measurable results such as:
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Higher member retention
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Better event attendance
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Improved benefits usage
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Increased member feedback
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New member sign-ups and more
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​​Research shows that people need anywhere between 5-20 touch points before they fully remember what you offer, and in my Chamber network experience, I agree.
They need to be prompted to continually
re-discover what you do.
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This isn't about leaning heavily into AI.
I'm talking about the personal touch of
feel-good engagement that's in-person as much as possible and when digital, doing it smart.
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Would you like to brainstorm engagement ideas that can un-confuse members?
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All you need to do is ask!​
